If you are thinking about advertising on tv inside your local market you are most likely going to look at cable. Whenever you speak with the sales representative watch out for “packages”. I offered local cable tv advertising for 10 years and also have been purchasing it for eight years as who owns Frink Corporation. Advertising. I am a cable tv advertising advocate.
With this being stated I will tell you the primary motivation for that local cable operator to market packages would be to unload inventory that there’s little demand. The packages are made to lure you with incredibly low place rates. The typical strategy is to group various systems together and provide them on the Monday-Sunday 6am – 12midnight basis. Lately I saw a cable package billed as targeting men. It grouped nine systems together including National Geographic, Sci-Fi, Forex, and TNT amongst others and offered them on M-F 6am-6pm basis. M-F 6am-6pm meaning no spots will run in primetime with no spots will operate on the weekend when the majority of daytime viewing occurs. The spots were $3 each. Wow exactly what a deal right? Not necessarily.
The number of men watch the Sci-Fi funnel or Forex at 9 am on Tuesday morning? Sports packages will also be popular. Nfl and college football and basketball packages that may include countless games are merchandised with average place rates of $50 to $75. These are typically bad deals simply because they include a large number of Division II games that just female friends and relatives is going to be watching.
Whenever you speak to your cable representative question to construct an agenda customized for the business. This can include spots on systems having a large audience for example TNT, USA, Tbsp ., ESPN, A&E, Lifetime and FoxNews. The network mix is determined by the crowd you need to achieve. HGTV and also the Food Funnel possess a large achieve for niche systems and work effectively for certain kinds of companies.
Prior to signing the contract ask profits person what lower demand systems and occasions appropriate for your audience he is able to use in you agenda for under $5 a place. Cable providers have a lot of unsold inventory and can usually grant this request should they have to to shut the purchase.
Summarizing steps to make a great Cable buy:
1. Define your target prospects
2. Identify what they are watching
3. Be aware of cable vendor’s pressure points.
After some thought you are able to most likely handle #1 by yourself. A great cable salesman could possibly assist you with #2. A great sales repetition. is not going that will help you with #3. The best choice would be to consult a completely independent advertising professional. A high quality one could save you money and time.
In excess of twenty years, Bill Frink helps retail companies and expertise increase sales and profitability through highly focused advertising and marketing campaigns. Because the founder and President of Frink Corporation. Advertising, an Austin Advertising Agency focusing on Television, Radio and internet advertising. Bill leads the agency’s efforts for businesses in local, regional and national markets. His knowledge of strategy development, advertising production and media planning enables clients to efficiently target their messages therefore maximizing the effectiveness and efficiency of the media budgets.
TV is one mode that attracts one and all. Cable TV advertising is a very powerful mode of advertising as it caters to the masses across classes. Singtel Media help make the ads in such a manner that the public outreach is widespread and impactful.